Cannes Lions

CHEVROLET CHEVY

McCANN ERICKSON MEXICO, Mexico City / GENERAL MOTORS / 2005

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A boy is making some noises with his voice "run-run" while he is playing with two toy cars, one of them is a Chevy, which he chooses to keep running and stop the other one, which is obvious because everybody knows that Chevy gives up to 17 km per litre.

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