The final product was a series of three chapters, 30 seconds each, that enhanced the car’s flexibility (seat mobility) while showing it in action. It was produced by Polka, the most successful local TV producer, in order to guarantee a high quality product. It was aired by Channel 13, the channel with stronger affinity among the target and with high quality programming, and in prime time in order to reach as many potential consumers as possible.

This idea was both innovative and cost-efficient. Meriva was presented as an actor within the titles of the programme which was 'priceless', and got national coverage at 30% of the real cost. During the launching month 300 Meriva units were sold and delivered and 1000 units were sold in advance.