Cannes Lions

MERCEDES-BENZ TARNSPORTER

SCHOLZ & FRIENDS BERLIN, Berlin / DAIMLER / 2011

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With the unique and extraordinary competition “Meister vs. Meister” (“Masters v. Masters”), Mercedes-Benz Transporter sparked a football fever among its main target group - Germany's master craftsmen - in the year of the World Cup. For "Meister vs. Meister" Mercedes-Benz Transporter brings six former world and European champions out of retirement and back onto the pitch to challenge Germany's craftsmen to a sportive power play.The world champions of '54, '74 and '90, Horst Eckel, Sepp Maier, Juergen Kohler, Andreas Brehme and Karl-Heinz Riedle and European champions Mario Basler, Marco Bode and Hansi Mueller start their masters' tour through Germany in a Mercedes-Benz Vito team bus. Themed "6 against 5 million" the Mercedes-Benz all-star team plays against four selected craftsman's businesses on football pitches in their region in May 2010. The winner receives a uniquely branded Mercedes-Benz Vito as a new company car. Another Vito is raffled between all the other participant

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