The objective of the campaign was to explain and sell the Meriva’s new Easytronic transmission to the female segment. Working on the premise that women don’t care about or understand much about cars, the campaign entered the female universe to make transmissions and the car more attractive.

The main action of this campaign was to form a partnership with one of the best known stores in Brazil and launch an entire line of clothes to explain how a transmission works. All clothes are 2-in-one, or rather, they can be worn two ways. E.g. a pair of pants that turns into a skirt. A coat that becomes a vest. Using the analogy of the clothes, the campaign explained that the transmission can also be used in two ways: automatic or manual.