Cannes Lions

CHEVROLET OMEGA

WMcCANN, Sao Paulo / CHEVROLET / 2012

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The new Chevrolet Omega Fittipaldi is not just any car. It was personally tuned by one of thegreatest drivers of all time.We invited him to make these ads as exclusive as the car. We selected VIP subscriber’s mailing lists of the largest specialized car magazine in the country and asked Emerson Fittipaldi to sign each of the ads, with an exclusive dedication to each subscriber.Through an exclusive code, each subscriber can see the exact moment Emerson Fittipaldiautographed the ad and also watch the pilot send his special message. This is an ad everybody would keep.

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