Through the theme "The End of the World is Not at All Far" we could successfully join the two targets, conveying the concept of power, strength and safety the S10 offers upon crossing difficult lands, easily reaching the most remote places. To reinforce this concept, the dimensional mail contained samples of the places the S10 would reign supreme (such as "grass buds" and mud in relief on the piece). A huge map of the Brazilian territory enhanced the attraction of business and adventure.

The mailing had a positive impact on year-end sales and a strong impact among competitors. By the end of the campaign (January 2005), 452 units had been sold, a return of 1.28% and a ROI of 9%, an extraordinarily high return rate, far above GM’s expectations. In addition to this, the action equipped us with more tools to understand and know the audiences reached via the new data requested in the coupons and through the choice of one of the 4 rebates offered to encourage the purchase, undoubtedly valuable information for future actions.