Cannes Lions

CHEVROLET SEDAN

SIGHT MOMENTUM BRAZIL, Sao Paulo / GENERAL MOTORS / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

A big car, with a big boot.One of the most striking characteristics of the new Prisma is its big boot. And to enhance this differential, we created a rug with the image of a beach on it and the message “Your first big car has enough space for your great trips”.

Outcome

Laughter, surprises and an unusually high demand.

All communication efforts turned the new Prisma into a huge sales success, with a waiting list at Chevrolet dealers. Upon opening the boot of the new Prisma, consumers got surprised by the visual aspect and the unusual message , making positive comments and saying that they wanted to buy the car and the rug as well.

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