Cannes Lions
McCANN ERICKSON BRASIL, Sao Paulo / GENERAL MOTORS / 2006
Overview
Entries
Credits
Execution
The dimensions of the ad greatly and powerfully impacted the reader and created conditions to disclose in detail the new Vectra enhancing its differentials.
Outcome
During the 3 months long launches, the New Vectra conquered the leadership in the midsize sedan category, overcoming by far all sales expectations. 15.376 Vectra units were sold in the period.
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12 items