Cannes Lions

SPARK SOCIAL CITY

COMMONWEALTH, Milan / GENERAL MOTORS / 2013

Case Film
Case Film

Overview

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Overview

Description

Spark Social City is a completely personalized, freely explorable and highly interactive environment that users can discover driving the Chevrolet Spark. A digital city built, through Facebook Connect, around your digital social life where each area draws its inspiration from a specific piece of the users' activity on social networks: your Facebook friends and Likes become buildings and boulevards, your photos become beautiful works of art, monuments are built for your partner and your favourite videos play in the city Theatre. Users can drive around to discover Easter eggs, special interactions and take pictures to share with friends.

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