Cannes Lions
Y&R THAILAND, Bangkok / ICHITAN GROUP / 2017
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In the living room, a man with Icitan Chew Chew in his hand sit beside his friend with plaster cast on his arm. In the moment, The man is deliciously drinking and chewing Ichitan Chew Chew. It makes his friend want to try. The man enter the drink to his friend and repeat to chew. His friend chews joyously till chews the man's arm too.
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