Cannes Lions

THE PERFECT RIDE

AMVBBDO, London / PEPSI / 2016

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Pepsi Max were releasing “Pepsi Perfect” the fictional soft drink from Back to the future II on the 21 October 2015; the day Marty McFly travelled to the future.

So on the 21 October we partnered with Uber for one day only to deliver Pepsi Perfect to its customers in an unbelievable way.

Uber’s app was hacked to give customers the never seen before option of selecting a Delorean. When leaving the cars, passengers were surprised with a Pepsi Perfect

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