5 Gum has unique flavours that stimulate the senses. We decided to stimulate our consumers' senses in a completely new way.We created a video game with no video.

We pioneered the use of 3D binaural sound technology in smartphones. Wearing headphones gives you the sensation of distance and direction: you can see with your ears.The game is 'The Nightjar'. In it you need to find your way to safety in a dark spaceship overrun with aliens, by sound alone.

It has 14 levels of increasing horror, and features sophisticated writing and acting – the main character is played by Benedict Cumberbatch (Sherlock, Warhorse).It was the centre of a multimedia campaign.Before launch, the spaceships started tweeting their progress through space.

We created 5 limited edition posters – launching the game like a sci-fi film.The story also lived in sound based online ads, trailers and events.The campaign is only a month old, but we’ve had over 72,000 downloads of the game. It received hundreds of 5 star ratings, numerous 'game of the week' picks in gaming sites and magazines; and was featured by Apple in the iTunes store homepage.Without any direct incentive, the newly created 5 Gum UK Facebook page went from having no fans to more than 33,000 in 4 weeks.

We created a video game with no video.

We pioneered the use of 3D binaural sound technology in smartphones. Wearing headphones gives you the sensation of distance and direction: you can see with your ears. It has 14 levels of increasing horror, and features sophisticated writing and acting – the main character is played by Benedict Cumberbatch (Sherlock, Warhorse). It was the centre of a multimedia campaign. Before launch, the spaceships started tweeting their progress through space.

We created 5 limited edition posters – launching the game like a sci-fi film. The story also lived in sound based online ads, trailers and events.

- Featured game on iTunes.

- 70,000 downloads in under a month.

- Over 200 five star reviews.