We wanted to create long-lasting consumer engagement via branded content. Capitalizing on a web-based sponsorship allowed increased visibility and cost efficiency. We were able to consolidate partnerships to ensure smooth production and further cost savings.We partnered with the best in web entertainment to produce a six episode web series. All principles, guest actors and technicians were tasked with actively tweeting, blogging, and commenting about the program. Each week brought a new episode and a new swell of excitement in social circles. In this way, we were able to ensure continued viewership throughout the entire campaign.

Our view count has topped 4 million and is still climbing, far exceeding any traditional cost per view we've been able to obtain through traditional online video channels. Due to the additional exposure through the Streamys sponsorship and social spread, we garnered over 89 million brand impressions.An independent research company measured the quality and value of the product integration, resulting in a 36% lift in ROI.We exceeded category norms in every considered metric including impact, recall, and overall effectiveness.Additionally, we outperformed community engagement benchmarks by as much as 200%.