Cannes Lions

FLAVOUR IN, FLAVOUR OUT

OGILVY, Paris / TRIDENT / 2018

Film
Film
Film

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Overview

Description

"On a high-security prison, a police officer is taking prisoners’ mugshots. We watch as she takes repetitive shot after shot. She handles the camera with the knowledge of a pro, even when confined to just one type of picture. The monotony somehow seems too much even with a line of dangerous criminals waiting. She pulls out a pack of Trident from his pocket and pops a piece.

We now see her work the camera like a fashion photographer, addressing prisoners like fashion models. The photographer yells a list of actions based on his newfound vision. The prisoners try and follow them, somehow looking both scared and confused but into it. Somehow a sense of glamour is being achieved. We see our correctional officer holding the camera and filling the room with flashes of light and camera clicks."

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