Cannes Lions
OGILVY, Paris / TRIDENT / 2018
Overview
Entries
Credits
Description
"On a high-security prison, a police officer is taking prisoners’ mugshots. We watch as she takes repetitive shot after shot. She handles the camera with the knowledge of a pro, even when confined to just one type of picture. The monotony somehow seems too much even with a line of dangerous criminals waiting. She pulls out a pack of Trident from his pocket and pops a piece.
We now see her work the camera like a fashion photographer, addressing prisoners like fashion models. The photographer yells a list of actions based on his newfound vision. The prisoners try and follow them, somehow looking both scared and confused but into it. Somehow a sense of glamour is being achieved. We see our correctional officer holding the camera and filling the room with flashes of light and camera clicks."
Similar Campaigns
12 items