This campaign is built around the idea that “Everything’s better with CHI-CHI’S® Salsa”. Within the advertisement we highlight words that are “CHI-CHI-fied” to look like the signature brand logo as a visual demonstration of how things are better with CHI-CHI’S®. In this spot we create a fun and memorable situation that demonstrates how CHI-CHI’S® makes everything better; not only is the mom’s meatloaf better, but the not-your-everyday situation of eating dinner with a Cyclops is better, too.