Cannes Lions
MULLENLOWE, Boston / E*TRADE / 2018
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It’s a little known secret that Americans in general are actually pretty mad right now. They’re mad at a lot of things but one thing that always boils up is their dissatisfaction with their lot in life. The American dream seems to be more fleeting every year. What was once a God-given right to prosperity is now reserved for only the wealthiest of us. Instead of ignoring this, we steered into it and gave people something to do with their anger: make money.
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