Cannes Lions

CHILD SPONSORSHIP

SHACKLETON AD, Madrid / SAVE THE CHILDREN / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Outcome

Cost per impact: €1.24 / impactConversion Rate to sales: Spontaneous donations: 1,07 per thousandDonations through Outbound marketing: 2.85%Indicators: •Mix of regular donor vs. “once off” = 63% This indicator is quite important in this circumstance as such a majority of regular donors versus the “once off” had never been reached before.•Annual contribution of regular donor = €110 •Average contribution of donor “once off” = €26.67

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