Cannes Lions

CHILDCARE MESSAGE

DENTSU, Tokyo / ADVERTISING COUNCIL / 2007

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Children are surrounded by the atmosphere that is created by their family.A pertinent instance would be a marital quarrel. If parents' minds arepreoccupied with what they are fighting about, that may cause a tragedy totheir children in an unexpected fashion.The idea for this banner advertisement is to remind everyone that adegradation of the family environment causes a lot of damage in thechildren's lives.

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