ChildFund Alliance wanted to keep their distribution channels and their partners. So we designed the boxes in the shape and size of their old ones.But we changed the interior. We reconstructed it in such a way that everyone immediately recognises the positive consequences of a donation: namely that it directly helps to level the way that leads children to school.

Every donator can see immediately that each coin he inserts helps to fill the gap between a child and the education it needs.The donations escalated:Our client is happy about an increase of 112% in donations in the promotion period compared to the period last year (August - November 2008, federal state of Baden-Württemberg).