Cannes Lions
JUNG von MATT, Hamburg / CCF KINDERHILFSWERK / 2009
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The best way to convince people is to show them the effects their donations have. That is why we reconstructed the boxes in such a way that everyone recognises the positive consequences of a donation: Namely that it helps to level the way that leads children to school. We install small figures of children and a miniature school building on the inside. Between them is a deep hole. Each coin inserted helps to fill it.
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