Cannes Lions
SAATCHI & SAATCHI, Cape Town / RED CROSS / 2006
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The Red Cross War Memorial Children's Hospital is the only dedicated specialist children's hospital in sub-Saharan Africa, accepting patients from within South Africa as well as beyond her borders.This film's single-minded intention is to draw the hospital closer to people's hearts. (In making an emotional connection with consumers and raising awareness of the hospital, fund-raising will become easier in the near future.)The execution is based on the idea that every day a child spends in hospital is a day less of childhood, and that we can help to get the children home where they belong.
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