Cannes Lions
OGILVY & MATHER, Mumbai / PERFETTI VAN MELLE / 2004
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Description
A major swimming contest is underway. A man in the audience pops a Centershock Mirchi (Chilli) into his mouth. The gum is so pungent that, in his desperation to soothe his tongue, he ends up drinking all the water in the swimming pool.
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