Cannes Lions
OGILVY GERMANY, Frankfurt / OGILVY GROUP / 2016
Overview
Entries
Credits
Description
Of course it’s a big challenge for design student from Asia to join a German design agency. But especially design makes it much easier. Because it’s a universal language that can easily overcome any kind of border. Design can integrate different cultures and form something wonderfully new. So let’s mix cultures. It’s fun!
Execution
The posters feature new visual language made from German and Asian design. Proving how easily both cultures go together when it comes to design. And also proving that there is no need for concerns or fears – because it’s always fun mixing cultures.
Outcome
By now we have 11 applications from China. Which is more than we ever expected.
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