Cannes Lions

REVENGE OF THE BIRDS

DDB STOCKHOLM, Stockholm / ROVIO / 2014

Case Film
Case Film
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Overview

Entries

Credits

Overview

Description

This piece of content has been made for a Global audience. Therefore we are restricted by any country who sensors online content.

The country of origin for the work is Sweden, which is one of the most open countries on earth. So in terms of restrictions we have not encountered any.

Execution

Set in the snow, this project is recorded in a documentary style film from start to finish.

Using motion-tracking technology we allow the birds head movements to control 3 ski carts. Which are fired down a ski slope carrying three humans.

So who are these crash test dummies?

They are one of the founders of the Angry Birds game itself and two all time high scorers. So the birds really can get their own back on the people who have annoyed them the most.

We hope you enjoy it!

Outcome

It’s too early to make conclusions in the success of this campaign as it was launched close to the entry date for the competition.

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