Cannes Lions
WIEDEN+KENNEDY, London / ROVIO / 2016
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The premise of the game has always been the same. The greedy pigs steal the birds’ eggs. The birds get angry. The birds attack the pigs and get their eggs back. Then the pigs steal the birds’ eggs again. And so on. So to celebrate the launch of Angry Birds 2, we brought the epic bird vs. pig saga into the real world. Set on Piggy Island, the film transports viewers to a delightfully surreal paradise; where smugly happy pigs frolic in the sunshine and swim in crystal clear waters. And then the birds show up…
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