When life is only speeding up, we hate things that slow us down. Like queuing in line to pay at a checkout.

When it comes to paying, having to stop to fumble for coins, enter a pin number or provide a signature slows down what should be a simple, quick transaction. We call this frustration ‘transaction distraction’ and it’s what MasterCard PayPass, MasterCard’s contactless Tap & Go™ technology, helps cardholders to avoid.

For Australians, getting out quickly is nowhere more appealing than at the supermarket. So, to support the launch of PayPass in one of Australia’s biggest supermarket chains, Coles, we set out to demonstrate the speed and ease of using MasterCard PayPass, revealing how accelerating the payment process of even the smallest purchase can enable everyday Priceless moments.