VCCP, London / ASDA / 2016
Where would you expect 21 million chocolate Easter eggs to come from? A giant chocolate hen, of course!
The film follows a truck carrying a large wooden crate in which an enormous chocolate hen is being transported across the country, gathering media attention along the way. The truck eventually pulls into an Asda supermarket car park where a crowd greets the hen, looking on in awe and amazement as this huge chocolatey creature steps off the truck and makes its way on to the store roof.
Inside the store, we cut to a hatch in the roof where it’s revealed that the hen is laying chocolate eggs for waiting employees and customers, symbolising the start of the Easter period.
RAKUTEN, San francisco