We created a rich interactive universe, all made in 3D, with pre calculated as well as time webGL CGI, and a unique and immersive sound design. The website was launched on November 2015 across 6 European countries. Social Media was a key communication pillar for the Christmas Express throughout December. A social media toolkit was distributed to the 6 European countries so they could make the most of all the assets around Christmas Express on their social media ecosystem, enabling the campaign to be noticeable to the brand fans and followers. Facebook event tease the campaign ahead, a video trailer with CTA to drive to the site, editorial calendar, key visuals, teaser videos were shared across the brand social media platforms so as to speak to a maximum of targeted people, in the right way and at the right moment.