The Bassat Ogilvy Group wanted to send out a Christmas greeting in an original way.

This time it all began with a technological concept which gave us the possibility, for the first time in Spain, of connecting the Internet and a telephone in one single piece.Taking this as our basis, we decided that the star of the show had to be none other than Father Christmas, and that we would use a tone which was Christmassy and also fun, engaging but also cheeky.