Christmas seen through the eyes of a child is very magical. But we tend to forget that as we turn into grown ups. To reminder everyone that Christmas is a magical time, we create a special pack which unfolded into a cardboard VR set. 360 o video recreates the experience of seeing the arrival of the Coca-Cola Caravans. The video has the point of view of the tale protagonist Mathias, a six year old that believes in the magic of Christmas.

To bring the magic of Christmas to everyone, everywhere, we create a special pack which unfolded into a cardboard VR set. The 360 o video recreates the experience of seeing the arrival of the Coca-Cola Caravans. The video has the point of view of the tale protagonist Mathias, a six year old that believes in the magic of Christmas. The Xmas pack was distributed in hundreds of cities in Brazil.

The Xmas pack was distributed in hundreds of cities in Brazil. The 360 video that was also posted on Facebook had more than 25MM impacts.