Cannes Lions
CONTRAPUNTO, Madrid / CHRYSLER / 2004
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The client wanted to comunicate the extraordinary values of the Crossfire with little cost among their primary target: Car lovers, male, wealthy, internet savvy. The agency realized it is a magnificent car...impresive, beautiful, so fantastic that...it disturbs. The piece wants to express this in a very clean and simple way letting the user become part of the game and spread it virally.
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