Trucks are fundamental for national commerce. They transport the country´s production from one spot to the other covering kilometers and kilometers.

In Latin American countries, economic crises are a dime a dozen and this affects the amount of production, transportation and exportation.

Our countries ups and downs jeopardize our commerce and production but despite all of this Volkswagen has been able to surpass this for the past 20 years since they began in 1998 and are stronger than ever.

The magic of using illustrations is to convey a message that at the same time can be enjoyed by finding new details at each glance. In this case we wanted to create a poster that people would want to hang, that between all the images in a magazine people would stop and linger on it and by doing this receive the message.