Cannes Lions

#Chuckhack

DARE, London / CONVERSE / 2016

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

A robot arm carves himself a pair of converses out of a block foam.

Execution

We worked with a special effects company, who had a robot arm for the purpose of carving out set design assets from foam. Using tailored coding in order to move the robot arm, we shot the Robot Arm carve out the sneakers in a 18 hour shoot

Outcome

The film resulted in:

8,000 new Google+ followers

40,000 likes and 150 comments on Instagram

717 likes and 22,000 views on Facebook.

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