Cannes Lions
THE LEO BURNETT GROUP THAILAND, Bangkok / CHULABHRON HOSPITAL / 2015
Overview
Entries
Credits
Description
Chulabhorn Hospital, a cancer treatment center, has discovered a way to slow down cancer’s metastasis through the use of sound waves with specific frequencies, wave forms, pulses, and beats, that could induce states of deep relaxation in patients. Which doctors believe these resonant frequencies can potentially deter the spread of cancer cells.
We turned this concept of sound treatment into a live healing radio program as a mean to provide therapy to patients all over the country by working with Healthy Life Radio 104.5 FM to make this idea alive.
Execution
Together with Healthy Life Radio 104.5 FM, Chulabhorn Hospital broadcasted a program of “Healing Waves” as a means of providing therapeutic sounds to patients all over Thailand, which cancer patients could easily tune in using any of their radio devices to receive the live treatment.
Outcome
The Healing Waves Project has become the most popular radio program in Thailand for cancer patients and their families. The program reached approximately 1.3 millions audiences nationwide each time the program was broadcasted. The HealthyLife radio Facebook page, DJ Thewi Topselection fan page, live calls and SMS were bombarded with songs request and positive comments from patients who listened to. These channels engagement percentage went up 2.5 times higher than normal live broadcast hour. The program also earned a free news coverage on a top evening news channel at primetime twice, special interviews in three TV programs, free publications, hundred of tweets, and, thousands of Facebook comments.
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