It was a 1:1 realisation of the original concept.The promotion took place at the POS, via a very special "secondary placement" nobody could escape: The supermarket’s cashier. Here a 5 Cent coin – half way cleaned by Cillit BANG and half way dirty – was given out as change to every consumer. The coin was branded with a little transparent sticker.

Small size, big effect. The results were amazing. The supermarkets of the REWE group, where the sales promotion was realized, showed a sales uplift across the entire Cillit BANG range of plus 337% in comparison to the respective previous period. Because of the big success at a reasonable price and the highly positive involvement of the consumers a nationwide instore "Clean Coin"-sales promotion is planned for the second half of 2008.