Cannes Lions

Nest Hello

NEST, Palo Alto / NEST / 2018

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Overview

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Overview

Description

Most people that end up on your doorstep are family and friends, so we intended to create a security product that felt like a friendly extension of your home. But we also learned that the front door is the first place potential burglars check to see if anyone is home, and ground zero for package thieves.

To make the most effective product, we identified underserved user experiences in the video doorbell market such as low-quality video and audio, inaccurate motion detection, and false alerts. From there, we designed an intelligent HD security camera that replaces your existing wired doorbell and combines the trusted security of a Nest Cam with the familiar convenience of a doorbell. By being tough on intruders and easy on you, Nest Hello delivers comprehensive security while remaining delightful to live with and use every day.

Execution

Nest Hello is intended to replace your wired doorbell. It uses the existing wires and chime to give the user an enhanced doorbell experience and additional security. Nest Hello monitors your front door 24/7 and alerts you when people are there, even if they don’t ring the bell. With a subscription to Nest Aware, it can spot unfamiliar faces then send you an alert. Nest Hello allows you to interact with visitors from anywhere and provides pre-recorded Quick Responses for when you can’t get to the door. Most importantly, our wired design allows for constant streaming and ensures you’re capturing everything that happens.

A premium imaging sensor, glass lens, and plastic housing all work together to record crisp HD video. The housing is high-quality plastic with a glass lens, and the wall plate and 15° wedge are made of aluminum. Nest includes wire extenders to facilitate installation of the video doorbell and the chime connector to allow the camera to continuously draw power. Nest Hello uses the same app as our other Nest products – the main differentiator is the type of video shown. The tall format is designed to show visitors head to toe, and packages on the ground.

Outcome

Nest products are meant to work together as an ecosystem and are all controlled through the Nest app. When integrated with the Google Assistant and devices with Assistant built in, Nest Hello will announce when someone is at your front door before they even ring the bell. Consumers with Nest Aware subscriptions can turn on familiar face alerts, enabling Hello to inform you who’s at your door by name. Additionally, with a Chromecast or Chromecast built-in device, users can ask the Google Assistant to stream video from their Nest Hello with a simple voice command.

Being able to keep an eye on the main entryway of your house is critical for both security and convenience. Studies show that package theft can be thwarted by having a camera as a first line of defense, and Nest Hello’s 24/7 streaming ensures that you’ll never miss a moment.

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