Cannes Lions

NEST LEARNING THERMOSTAT FOR THE UK

NEST, Palo Alto / NEST / 2014

Awards:

1 Gold Cannes Lions
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Case Film
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Overview

Entries

Credits

Overview

Description

Founded in May 2010 by Tony Fadell and Matt Rogers, Nest reinvents unloved but important products for the home. It delights customers with simple, beautiful and thoughtful hardware, software and services.

Nest has over 380 employees and its products are today sold in the USA, UK and Canada. The Nest Learning Thermostat™ programs itself to keep you comfortable and help save energy, whilst the Nest Protect: Smoke + Carbon Monoxide™ alarm keeps people safe and informed. Nest also partners with energy providers to offer Nest Energy Services, helping them manage demand and help customers save energy and stay comfortable.

Execution

The heating systems in the US and UK are very different, so Nest had to develop a completely new version of the thermostat. They wanted to bring the best product and experience to UK consumers based on their unique approach to heating - both in terms of technology and attitudes.

Nest performed extensive quantitative and qualitative market research around current consumer attitudes and technical approaches to heating within the UK. This allowed Nest to build a UK-specific solution which was then field tested in over 100 homes across the country to perfect the product ahead of it's long awaited launch.

Outcome

The UK Nest Learning Thermostat will help people understand that it is time to rethink their heating. And with Nest, people don’t have to change their behavior – Nest makes the changes for them.

The Nest Thermostat adapts to its owner and environment, for example a feature called True Radiant learns how long it takes to heat your home. After it learns about the user and their home, Nest Sense™ automatically balances comfort and energy savings.

Depending on the house, climate, existing setpoint schedule and active features, Nest predict consumers can save 4% to 29% of their heating bill.

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