Cannes Lions
ATLANTIC RE:THINK, New York / NEST / 2018
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The domestic landscape in the United States is changing as unmarried couples across the country decide to live together at record rates. In these cohabitation situations, there are inevitable stresses and negotiations, and while those pressure points may seem small, they add tension to an already awkward circumstance as we learn to live with another person. But what if we could defuse those often fraught negotiations? In this film, we see how a connected home brings more than just comfort, it saves a relationship from unnecessary clashes. In a light-hearted story, Ratnesh shares how the ability to remotely control his air conditioning using his Nest device consistently saves date night with his wife.
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