We based our campaign on the idea that usually people prepare for winter by putting on a warm coat and gloves. So why not do the exact same thing for your car? We created a huge Nordic sweater... for your Citroën. We randomly ‘dressed’ Citroën cars throughout The Netherlands and surprised several owners with the sweater. Owners and passers by, who started to take pictures, posted tweets and shared it with others. The Nordic sweater for your car also was the key visual in all POS-material and DM.

Thousands of Citroën owners visited the Citroën Wintercheck. Not only did we reach Citroën owners in different ways than standard advertising does, but the Nordic sweater for your car went all over the world thanks to owners and passers by, who started to take pictures, posted tweets and shared it with others. Local and global car, B2B, lifestyle and marcom blogs followed quickly. At the end of the campaign the sweater was even asked to feature in an exposition about knitting in Dutch museum ‘Twentse Welle’.