Cannes Lions

CITY EMERGENCY BREAK

ADAM&EVEDDB, London / VOLKSWAGEN / 2013

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Overview

Entries

Credits

Overview

Description

Safety technologies are about preventing accidents and implicitly communicate danger. They are also perceived to take away driver autonomy and are therefore reluctantly accepted.

Execution

By subverting familiar comic language and styles we wanted to make people aware of this feature in a way that was playful. The intention was to make the serious and potentially dry subject of safety appear fun and engaging.

Outcome

Unknown as of yet, as so far the campaign is only in it's infancy.

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