Cannes Lions

VW TRUCKS

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2009

Awards:

1 Bronze Cannes Lions
Film
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Overview

Description

In the film, the main characters are the packages that, in design, became Volkswagen Trucks. Every one of them has a format of a different Volkswagen Truck, as if it were precisely tailored for each load inside the boxes. The paintings on its side "transform" in wooden boxes that carry large amounts of fruit in a truck designed specifically to bring delicate products. The same with a box of milk, a crate of drinks, a box of eggs, bags of cement and others.

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