In the film, a young director details his idea for an adventurous new Vitz campaign to a senior creative director. As the action he describes plays out on screen, the older, more experienced creative director interjects with a series of more suitable ideas, causing the action to reverse and play out again in a different way. Using a series of wipes, rewinds, and traditional VFX breakdown techniques, the audience gets to see behind the scenes of the fictional story, playing out in real time before their eyes. It also allows the audience to be introduced to all of the latest features of the car, including safety features and design features, in a way that allows the brand to subvert the traditional car ad format and shows behind the curtain of what goes on in the advertising world, no matter what country you are in.