The film 'Zzakpai' is about a betrayal and loyalty between pals starring 2 middle age actors. (Zzakpai means sidekicks grown up together in Korean.) We had one clear guideline in building the official website of 'Zzakpai'; Focus on ACTION. The film is a highly original action movie. Even one of the 2 main actors is a master of martial arts in real. Enjoyable, light and young action movie with somewhat comical aspects is what the film is to be seen in the official site to absorb more broad range of audience, mainly males in their mid 20s.

Animation was a good supplement to make action scenes more dramatic and stylish in the website. Many action scenes were animated and substituted for movie clips, which could draw attention of young people.

The main stage took after a typical backstreet that can easily be seen in rural city with an old-fashioned pub, an alley, political posters and advertisements on the wall. It's allocated into 3 chapters; The death of Wangjae, Get the clues, The last fight. Not only the visual design but the background music of the site was under the concept of young street culture, a bit dissimilar from the real image of the film for the same purpose to attract the young.Objectives>To promote the film Zzakpai on-lineTarget>Mainly males in their middle or late 20's