Cannes Lions

CLEARASIL

McCANN ERICKSON, Amsterdam / BOOTS / 2004

Film
Film
Film

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Overview

Description

Clearasil is well known as a treatment against zits, but at the same time in need of an image boost to its target audience. By showing a bizarre treatment against zits in India, Clearasil boosts its image and at the same time puts skin problems into perspective.

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