Cannes Lions

CLEFT LIP AND PALATE CSR

LEO BURNETT/ARC WORLDWIDE MALAYSIA, Kuala Lumpur / ING BANK / 2010

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OVERVIEW

Outcome

43% out of 644 invitees confirmed their attendance at the screening. But the actual turn-out was an overwhelming 509 guests, as most of the invitees had chosen to spread the word to their friends and associates. More importantly, while the final tally of members who signed up for the movement peaked at 41,800 members, an impressive feat in itself, ING Insurance was generous enough to double the donation amount to RM100,000. Bringing a big smile to CLAPAM and especially to the children with cleft lips.

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