The Clio Renault Sport accelerates all media specifically. Interaction with the target group becomes a core element of the campaign. The Clio, constantly speeding past and, for this reason, always in a blur of motion, is the recurrent theme in all communication channels (TV, outdoor, online, promotion).

All channels lead to the Internet. The integrated campaign resulted in 11,412 starts of a banner race in just five days. The checkpoints were clicked 20,601 times and 68,000 people in total visited clio.de.