Cannes Lions

MERCEDES SL

SCHOLZ & VOLKMER, Wiesbaden / MERCEDES BENZ / 2002

Awards:

2 Shortlisted Cannes Lions
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Objective of the ProductA web special on the internet supports the introduction of the new SL-class of Mercedes-Benz. Passion and sportiness are the core values of the SL-class. The website also communicates these values.The new SL-class is presented in a kind of laboratory surrounding. With the help of interactive tools, you can give free rein to your joy of discovery: Step by step, and with all details, you explore the new roadster, while the dynamic animations and the design give you a feeling of always being in motion.In only 16 seconds, you can, for example, let the vario-roof completely disappear in the rear, or combine variants of paint finish and upholstery. The principle is to communicate information in a playful way.

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