Cannes Lions

CLOROX CLEAN ALL

ADVANTAGE MARKETING & ADVERTISING, Cairo / CLOROX / 2009

Film

Overview

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Overview

Description

Egypt’s dust and chaotic way of living makes homes very hard to clean. It’s even harder as women had to use separate products, ONE - general cleaning TWO - an antiseptic, not only that, all cleaning products in the market, create enormous amounts of foam which make it really hard to rinse! Therefore this Clorox clean all copy was introduced to show consumers a simple solution – a formula that cleans, gets rid of germs and is easy to rinse. The copy makes fun of the current situation in an exaggerated manner to show contrast.

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