A campaign made to revitalize the Jack & Jones brand with a universe, created for the coolest man on earth - Christopher Walken. In a series of beautifully crafted films, Mr. Walken enters the stage as an enigmatic tailor. From his shop in the big city, he unfolds his supernatural skills when knitting, sewing, cutting and shearing a sheep. And with tactics as simple as pure skills, elegant moves and a stare that exudes coolness, he captures and holds the audience throughout the films.

A series of five films that hold the same standards of quality, intensity, coolness and detail as the PREMIUM by Jack & Jones line of clothing. All set to the voice of the enthrallingly cool Nick Cave and his 2013 song “We Real Cool”.

The films show the tailor portrayed by Mr. Walken as he creates the premium garments in his workshop.

With the films, a range of photos were shot to capture the coolness of the tailor and make it come alive in magazines and Jack & Jones retail stores.

The campaign got more than 6 million organic views on Youtube and was featured on more than 75 men’s fashion blogs and other websites covering fashion, style, design, pop culture, creativity, luxury living and online culture – from GQ Magazine to Buzzfeed