Cannes Lions

MENSWEAR

& CO., Copenhagen / JACK & JONES / 2011

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Overview

Entries

Credits

Overview

Description

Jack & Jones Girl Toy "Women Are Pigs" When You wear Jack & Jones clothing – Girls will abuse you sexualy – and you will become a Girl Toy.

The male/female role is twisted.

Execution

To create something with synergy to the rest of the above-the-line elements and online.

Outcome

Increase of jacket sales - more than 1 million jackets.

Similar Campaigns

11 items

3 Cannes Lions Awards
CLOTHING

& CO., Copenhagen

CLOTHING

2014, JACK & JONES

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