Cannes Lions
MENSWEAR
& CO., Copenhagen / JACK & JONES / 2011
Overview
Entries
Credits
Overview
Description
Jack & Jones Girl Toy "Women Are Pigs" When You wear Jack & Jones clothing – Girls will abuse you sexualy – and you will become a Girl Toy.
The male/female role is twisted.
Execution
To create something with synergy to the rest of the above-the-line elements and online.
Outcome
Increase of jacket sales - more than 1 million jackets.
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11 items
